When I saw that Ariel Bissett made a video titled “Why Do Booktubers Make Book Hauls?” I was immediately intrigued. To tell you the truth, I had been asking myself the same question for quite some time. Book hauls have sort of been a controversial topic in the online bookish community as of late. Some people claim that they are “meaningless” content because the person talking about the books likely hasn’t even read them yet– what could they possibly have to say about it that is substantial or thought-provoking? Another common argument against book hauls is that they are “filler” content solely used to generate large numbers of views, since these kinds of videos and posts tend to be really popular. There’s also the idea that book hauls are just a way for bloggers and booktubers to boast about how many books they accumulate on a regular basis, which can lead to the notion that in order to be successful in the online bookish community one has to have the privilege of being able to purchase and own all of the books you read.
There are clearly a lot of issues that need to be unpacked, here; fortunately, Ariel does a lot of that unpacking in her video. She counters many of these negative arguments by emphasizing that book hauls essentially do what most bloggers and booktubers endeavor to achieve with their posts and videos: spread a love of books and have FUN. Ariel also points out that book hauls allow us to keep up to date with what people are really excited about reading in general compared to the smaller number of books that they may actually be able to read in a given year. I highly recommend watching her video for a more accurate and detailed explanation of why book hauls can be really valuable and important.
Personally, I agree with a lot of Ariel’s arguments in support of books hauls. Yet I think an important point is missing: people find “meaning” in all kinds of content. Just because a book haul might not be discussing literature from a critical perspective in terms of having already read the books does not mean that it cannot offer interesting ideas for a thought-provoking discussion. Readers of posts and watchers of videos add their own meaning to the original content of the blogger or booktuber by sharing thoughts and opinions in the comments. A similar argument could be made regarding memes, tags, etc.; in other words, a book review or discussion is not the only kind of “meaningful” content.
I think the most interesting aspect of this controversy over book hauls is the question it raises about bookish content in general: Who is to say what kind of content bloggers and booktubers should be sharing? My answer: NO ONE besides the bloggers and booktubers themselves. Create what makes you happy, what gets your message across, what shares the ideas and opinions and feelings that you want to express.
I haven’t posted a book haul in a while, mostly because I’ve been trying to buy fewer books and read the ones I already own. However, recently I’ve been thinking about maybe posting one in the near future.
Scratch that. I will post one in the near future.
What are your thoughts on Ariel’s video and book hauls in general? Do you post book hauls? Let me know in the comments section below!
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